Asphalt is often the most visible part of any paved area. There are a lot of ways asphalt can impact the curb appeal of your business. If a business has a sloppy looking asphalt parking lot, customers are more likely to think less of the business. In many cities, it is illegal for a building to have an asphalt parking lot that is damaged and does not have adequate asphalt paving.
Even if you already have a decent-looking asphalt parking lot, it doesn’t hurt to have an eye for improvement. This article will discuss five specific things that asphalt replacement can do to improve a business’ curb appeal.
1. Attracts New Customers
If you’re looking for a way to attract new customers, asphalt replacement could be a good place to start. A parking lot with cracks and potholes is going to give potential customers the impression that your business doesn’t care about details or lacks funds to do proper upkeep on its property.
This could be especially detrimental if you own a business like a restaurant or retail store where first impressions mean everything.
2. Creates a Lasting First Impression
Of course, we all know that first impressions are important. But did you know that it only takes about seven seconds for someone to form a first impression about your business? Unfortunately, your parking lot has about that much time to make an impression on visitors, too.
3. Boosts Branding and Visibility
A beautiful asphalt replacement job can also boost your branding and visibility so that people can easily find your business. You can add a fresh layer of paint or stamped asphalt to make the parking lot stand out, or you can add lines or stencils so that people know where to park. This makes it easier for people to find your business when they’re driving by, which will lead to more foot traffic and more sales overall.
4. Increases Drainage
Water is asphalt’s worst enemy, and when water seeps into the cracks that form in worn asphalt, it can lead to further damage. Asphalt replacement will eliminate these cracks and allow for better collection of rainwater that falls on your property. Your new asphalt pavement will be sloped toward a drainage point to ensure proper collection of rainwater runoff.
5. Makes it Easier for Customers to Navigate Your Business
Your parking lot is usually the first part of your property that potential customers see, so it’s important that they can easily find their way around it. Asphalt replacement gives you an opportunity to make sure that this is the case.
You can lay out fresh parking lines and create designated areas for handicapped parking, delivery vehicles, and other things that will make it easier for people to get around. You can also add bold signage to direct them to entrances or exits as needed.
Has your business’ curb appeal suffered due to wear and tear? Crumbling asphalt means crumbling profits! Asphalt replacement is one of the most cost-effective maintenance solutions. Improve the outside of your building with a new asphalt driveway or parking lot from DC Paving & Sealcoating.
Call us today for a free consultation and estimate!